Instead of jumping straight into a new logo or rewrite of your website, stop and pause, take a moment to reflect on what you actually need.
This free 5-minute assessment helps you figure out where to start with your brand project - strategy, personality & story, or visual identity.
Answer 15 questions about your positioning, personality, and visual presence. Get an honest assessment of where you're strong, where you're weak, and which phase of brand building deserves your focus (and budget) right now.
You'll discover:
✓ Your Brand Readiness Score - See how your brand measures up across strategy, personality & story, and visual identity
✓ Your Biggest Gap - Find out what's actually holding your brand back from making an impact
✓ Actionable Next Steps - Know exactly what to do next to build a brand with genuine competitive advantage
Instead of jumping straight into a new logo or rewrite of your website, stop and pause, take a moment to reflect on what you actually need.
This free 5-minute assessment helps you figure out where to start with your brand project - strategy, personality & story, or visual identity.
Answer 15 questions about your positioning, personality, and visual presence. Get an honest assessment of where you're strong, where you're weak, and which phase of brand building deserves your focus (and budget) right now.
You'll discover:
✓ Your Brand Readiness Score - See how your brand measures up across strategy, personality & story, and visual identity
✓ Your Biggest Gap - Find out what's actually holding your brand back from making an impact
✓ Actionable Next Steps - Know exactly what to do next to build a brand with genuine competitive advantage
Why do you need this?
At Palmer&Co, we've seen too many startups waste money on beautiful brand identities built on shaky strategies. Or invest in strategy but never bring it to life visually.
Strong brands need three things: clear strategy, compelling story, and distinctive visual identity.
This assessment helps you figure out where you actually are, so you can build your brand the smart way.
